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From the game company to the global entertainment company, the top contributor is
- Various mega-value IPs such as Crossfire, Epic Seven, and Lost Ark“We hope that Lost Ark will be an emotional and moving game that will leave gamers with a feeling like their first love” (Hyuk-bin Kwon, founder of Smilegate).Smilegate, which has achieved the perfect balance with the trio of Crossf…
CrossFire
’s Success Strategy, and Targeting the Global Market Through the Metaverse Project
Smilegate, KRAFTON, and Kakao Games, collectively referred to as 'SK2,' are drawing attention as they attempt to usurp the existing game powerhouse, 3N (Nexon, Netmarble, NCSOFT), and build a new landscape in the global gaming market using their individualized strategies.Smilegate, KRAFTON, and Kaka…
SK2, a New Powerhouse in the Gaming Industry … Brilliant on the Global Stage
■Smilegate’s strategy to combine gaming with K-drama, etc.■KRAFTON’s advantage in various contents■Kakao’s expansion in the metaverse and sportsThere is a wind of change in the Korean gaming industry. Following 3N (Nexon, NCSOFT, Netmarble), SK2 (Smilegate, KRAFTON, Kakao Games) is rising as the new…
Smilegate opens
CROSSFIRE
theme
park in Guangzhou, China
■ Leading the Smilegate IP diversification business, CROSSFIRE theme park will present exciting experiences and recreation■ A large-scale facility of 10k m2, an experience zone and lifestyle space where you can experience the joy of games in reality!■ Entered as one of the four major theme parks in …
Envisioning a Bright Future for Gaming on Public Entertainment TV! We Can Game Review
Smilegate Marketing Membership provides college students who are passionate about Smilegate and its IP business with opportunities to participate in PR/Marketing content. The program provides marketing experience, mentoring from staff members, professional lectures on the industry, activity funds, a…
“All-time Favorite Movies” of Smilegate Employees
※ The article was written on June 3rd, 2020Games resemble movies in that they are both comprehensive entertainment content. They share aspects such as scenarios, filming techniques, directing techniques, and OSTs. Recently, the influence of intellectual property (IP) has expanded and blurred the li…
WCG, More Than Just a Game Competition!
The famous festival was full of entertainment. WCG (World Cyber Games), revived for the first time in six years, had many people excited even before its commencement. The WCG 2019 Xi'an, held in Xi'an, China from July 18th to the 21st, proved its popularity by attracting more than 120,000 people aro…
[The excitement of esports, beyond traditional sports] Part 2 | Why we watch esports
|Do you like esports?'Do you like sports?''Yes, very much. Cuz I'm a gamer.'This conversation might seem strange in the past, but not anymore. Not long ago, or even today, some people don't recognize games as a sport. The beginning of the game was just a mean of entertainment. However, the game indu…
'Smilegate-Realies Pictures' establish Joint Venter (JV) to start various IP-based Cultural Businesses
■ Smilegate, a global IP holder, creates a new 'IP Powerhouse' with RealiesPictures, Korea's leading film production company■ Will develop groundbreaking cultural contents by discovering and securing various IPs and promote IP culture-entertainment business■ Will operate program to support new creat…
New IP creators in Smilegate Barcelona : ①Chris Tilston (SGB Head of Design)
Smilegate recently opened a studio, Smilegate Barcelona which flagship project will be an open-world AAA console title. Many talented developers are joining the studio.Please meet Chris Tilston, head of design @ Smilegate Barcelona and find out how he will develop the new AAA title.[Interview]Chris …
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